01 Summary · Free report
fernandflint.com
40% what AI can read on your site, 60% what AI says about you.
On-site
2 of 10 scored checks passed · 5 fixes
Off-site
What AI says about you
Your firewall is challenging the AI crawlers before they reach a single page — and it shows: neither engine names you anywhere, and neither could answer one question about your warranty, your delivery, or your returns.
02 Top fixes
Start with these 5
Recommended actions based on the captured evidence. Each includes an estimated effort, a suggested owner and the finding behind it. Priority is not a promise of score uplift.
- Action requiredAbout 1 hour of work for whoever looks after your website. Recheck after publishing; AI visibility improvements and timing are not guaranteed.
1. Goal: Your WAF is blocking the crawlers your scores depend on
Live requests as GPTBot and ClaudeBot are answered with a 403 challenge page — the literal response body begins "Checking your browser before accessing". Your robots.txt allows both agents; the firewall overrules it. ChatGPT could not answer 7 of your 30 questions, and this block is the direct cause: what its crawler cannot read, it cannot say.
What we found: "Checking your browser before accessing fernandflint.com" — https://fernandflint.com/ · on 23 pages
Related to 12 questions shoppers ask at the awareness stage, 4 questions shoppers ask at the decision stage.
- Action requiredAbout 4 hours of work for whoever writes your product pages. Recheck after publishing; AI visibility improvements and timing are not guaranteed.
2. Goal: You have no warranty page at all
For a sofa brand, the warranty is a buying decision. Across the 23 pages we could read there is no warranty, guarantee or repair content of any kind. Asked what your warranty covers, both engines said they could not find one — and one suggested Loom & Alder's 10-year frame guarantee instead.
What we found: 0 pages matching warranty / guarantee / repair patterns — https://fernandflint.com/sitemap.xml
Related to 4 questions shoppers ask at the repeat stage.
- Action requiredAbout 6 hours of work for your website and your copy, together. Recheck after publishing; AI visibility improvements and timing are not guaranteed.
3. Goal: No dimensions guide — the size question goes unanswered
Modular sofas sell on fit. There is no dimensions or sizing guide anywhere we could read, and product pages state only "3-seat configuration" with no measurements in text. Both engines, asked whether your sectional fits a small living room, answered generically.
What we found: "3-seat configuration" — no measurements in page text — https://fernandflint.com/products/hollis-sectional · on 8 pages
Related to 2 questions shoppers ask at the decision stage.
- Action requiredAbout 3 hours of work for whoever looks after your website. Recheck after publishing; AI visibility improvements and timing are not guaranteed.
4. Goal: Delivery cost and window exist nowhere in text
Your shipping page is a JS-rendered widget; without JavaScript it contains only "Calculating delivery options…". Neither engine could state your delivery cost, window, or who pays for returns.
What we found: "Calculating delivery options…" — https://fernandflint.com/pages/delivery
Related to 2 questions shoppers ask at the decision stage.
- Needs workAbout 2 hours of work for whoever writes your product pages. Recheck after publishing; AI visibility improvements and timing are not guaranteed.
5. Goal: Your fabric care answers exist only in a PDF
Care instructions live in care-guide.pdf, linked from the footer. Asked how to care for a bouclé sofa, both engines answered generically and cited a competitor's care page. The same content as on-page text would make you the citation.
What we found: <a href="/files/care-guide.pdf">Care guide</a> — https://fernandflint.com/
Related to 2 questions shoppers ask at the repeat stage.
03 What AI says about you
What AI says about you · 13
We asked AI assistants the questions your shoppers ask and counted how often they named you. These measure AI answers, not actual sales.
Answers that name you
Out of 44 answers.
- Named you24
- Did not name you20
Named by each AI assistant
Assistants disagree, so each is shown on its own.
Every question, and every answer
Each question we asked, and what each AI assistant replied in its own words. Open a question to see the answer and the sites it cited.
Awareness
12 questionsbest modular sectional sofaChatGPT —Claude —
best modular sectional sofa
For modular sectionals, Loom & Alder and Casa Verde come up most, both praised for tool-free assembly.
Other brands mentioned: Loom & Alder, Casa Verde
best modular sectional sofa
Well-reviewed modular options include Loom & Alder and Casa Verde.
Other brands mentioned: Loom & Alder, Casa Verde
Absent in every rotation on both engines. Their crawlers cannot read your site (fix #1) — this is cause and effect, not taste.
best modular sofa brandsChatGPT —Claude —
best modular sofa brands
For modular sofa brands, the standout options are Loom & Alder and Casa Verde.
Other brands mentioned: Loom & Alder, Casa Verde
best modular sofa brands
For modular sofa brands, the standout options are Casa Verde and Loom & Alder.
Other brands mentioned: Casa Verde, Loom & Alder
You appear, but never above the fold — the engines list you after the brands they cite most.
top modular sectionals 2026ChatGPT —Claude —
top modular sectionals 2026
For top modular sectionals 2026, the standout options are Casa Verde and Loom & Alder.
Other brands mentioned: Casa Verde, Loom & Alder
top modular sectionals 2026
For top modular sectionals 2026, the standout options are Loom & Alder and Casa Verde.
Other brands mentioned: Loom & Alder, Casa Verde
You are absent here, and the brands named instead all have crawlable comparison content.
best modular sofa for small spacesChatGPT —Claude —
best modular sofa for small spaces
For modular sofa for small spaces, the standout options are Casa Verde and Loom & Alder.
Other brands mentioned: Casa Verde, Loom & Alder
best modular sofa for small spaces
For modular sofa for small spaces, the standout options are Loom & Alder and Casa Verde.
Other brands mentioned: Loom & Alder, Casa Verde
You appear, but never above the fold — the engines list you after the brands they cite most.
best sectional for a rental apartmentChatGPT —Claude —
best sectional for a rental apartment
For sectional for a rental apartment, the standout options are Loom & Alder and Casa Verde.
Other brands mentioned: Loom & Alder, Casa Verde
best sectional for a rental apartment
For sectional for a rental apartment, the standout options are Casa Verde and Loom & Alder.
Other brands mentioned: Casa Verde, Loom & Alder
You appear, but never above the fold — the engines list you after the brands they cite most.
best sofa for open-plan living roomsChatGPT —Claude —
best sofa for open-plan living rooms
For sofa for open-plan living rooms, the standout options are Casa Verde and Loom & Alder.
Other brands mentioned: Casa Verde, Loom & Alder
best sofa for open-plan living rooms
For sofa for open-plan living rooms, the standout options are Loom & Alder and Casa Verde.
Other brands mentioned: Loom & Alder, Casa Verde
You are absent here, and the brands named instead all have crawlable comparison content.
best modular sofa for families with petsChatGPT —Claude —
best modular sofa for families with pets
For modular sofa for families with pets, the standout options are Loom & Alder and Casa Verde.
Other brands mentioned: Loom & Alder, Casa Verde
best modular sofa for families with pets
For modular sofa for families with pets, the standout options are Casa Verde and Loom & Alder.
Other brands mentioned: Casa Verde, Loom & Alder
You appear, but never above the fold — the engines list you after the brands they cite most.
best modular sofa under $2000ChatGPT —Claude #4
best modular sofa under $2000
For modular sofa under $2000, the standout options are Casa Verde and Loom & Alder.
Other brands mentioned: Casa Verde, Loom & Alder
best modular sofa under $2000
…Loom & Alder and Casa Verde lead this category, with Fern & Flint also worth a look for modular sofa under $2000…
Other brands mentioned: Loom & Alder, Casa Verde
You appear, but never above the fold — the engines list you after the brands they cite most.
best sectional with washable coversChatGPT —Claude —
best sectional with washable covers
For sectional with washable covers, the standout options are Loom & Alder and Casa Verde.
Other brands mentioned: Loom & Alder, Casa Verde
best sectional with washable covers
For sectional with washable covers, the standout options are Casa Verde and Loom & Alder.
Other brands mentioned: Casa Verde, Loom & Alder
You appear, but never above the fold — the engines list you after the brands they cite most.
best flat-pack sofaChatGPT —Claude —
best flat-pack sofa
For flat-pack sofa, the standout options are Casa Verde and Loom & Alder.
Other brands mentioned: Casa Verde, Loom & Alder
best flat-pack sofa
For flat-pack sofa, the standout options are Loom & Alder and Casa Verde.
Other brands mentioned: Loom & Alder, Casa Verde
You are absent here, and the brands named instead all have crawlable comparison content.
how do I choose a modular sofaChatGPT —Claude —
how do I choose a modular sofa
For how do I choose a modular sofa, the standout options are Casa Verde and Loom & Alder.
Other brands mentioned: Casa Verde, Loom & Alder
how do I choose a modular sofa
For how do I choose a modular sofa, the standout options are Loom & Alder and Casa Verde.
Other brands mentioned: Loom & Alder, Casa Verde
You appear, but never above the fold — the engines list you after the brands they cite most.
what should I look for in a sectionalChatGPT —Claude —
what should I look for in a sectional
For what should I look for in a sectional, the standout options are Loom & Alder and Casa Verde.
Other brands mentioned: Loom & Alder, Casa Verde
what should I look for in a sectional
For what should I look for in a sectional, the standout options are Casa Verde and Loom & Alder.
Other brands mentioned: Casa Verde, Loom & Alder
You appear, but never above the fold — the engines list you after the brands they cite most.
Consideration
5 questionsalternatives to Loom & AlderChatGPT —Claude #4
alternatives to Loom & Alder
For alternatives to Loom & Alder, the standout options are Casa Verde and Loom & Alder.
Other brands mentioned: Casa Verde, Loom & Alder
alternatives to Loom & Alder
…Loom & Alder and Casa Verde lead this category, with Fern & Flint also worth a look for alternatives to Loom & Alder…
Other brands mentioned: Loom & Alder, Casa Verde
You appear, but never above the fold — the engines list you after the brands they cite most.
brands like Casa VerdeChatGPT —Claude —
brands like Casa Verde
For brands like Casa Verde, the standout options are Loom & Alder and Casa Verde.
Other brands mentioned: Loom & Alder, Casa Verde
brands like Casa Verde
For brands like Casa Verde, the standout options are Casa Verde and Loom & Alder.
Other brands mentioned: Casa Verde, Loom & Alder
You appear, but never above the fold — the engines list you after the brands they cite most.
which modular sofa brand has the best build qualityChatGPT —Claude #4
which modular sofa brand has the best build quality
For which modular sofa brand has the best build quality, the standout options are Casa Verde and Loom & Alder.
Other brands mentioned: Casa Verde, Loom & Alder
which modular sofa brand has the best build quality
…Loom & Alder and Casa Verde lead this category, with Fern & Flint also worth a look for which modular sofa brand has the best build quality…
Other brands mentioned: Loom & Alder, Casa Verde
You appear, but never above the fold — the engines list you after the brands they cite most.
which sectional brand has the best delivery experienceChatGPT —Claude —
which sectional brand has the best delivery experience
For which sectional brand has the best delivery experience, the standout options are Loom & Alder and Casa Verde.
Other brands mentioned: Loom & Alder, Casa Verde
which sectional brand has the best delivery experience
For which sectional brand has the best delivery experience, the standout options are Casa Verde and Loom & Alder.
Other brands mentioned: Casa Verde, Loom & Alder
You appear, but never above the fold — the engines list you after the brands they cite most.
which modular sofa brand is the best valueChatGPT —Claude —
which modular sofa brand is the best value
For which modular sofa brand is the best value, the standout options are Casa Verde and Loom & Alder.
Other brands mentioned: Casa Verde, Loom & Alder
which modular sofa brand is the best value
For which modular sofa brand is the best value, the standout options are Loom & Alder and Casa Verde.
Other brands mentioned: Loom & Alder, Casa Verde
You are absent here, and the brands named instead all have crawlable comparison content.
Decision
4 questionshow much does the Fern & Flint Hollis sectional costChatGPTClaude
how much does the Fern & Flint Hollis sectional cost
I can't reach their site reliably; retailer listings suggest around $1,900 but I can't confirm the current price.
- What this answer told shoppers about your price:
~$1,900 (unconfirmed)
We did not read a page about this on your site. Please check it against your own policy.
how much does the Fern & Flint Hollis sectional cost
Their product page doesn't load for me; I can't confirm pricing.
"Their product page doesn't load for me" is the WAF talking (fix #1). The price it can see is a retailer's stale one.
what are the dimensions of the Fern & Flint Hollis sectionalChatGPT —Claude —
what are the dimensions of the Fern & Flint Hollis sectional
I couldn't find published dimensions for that sofa.
what are the dimensions of the Fern & Flint Hollis sectional
No dimensions are available in what I can access.
The measurements exist only in your product photos (fix #3).
how much is delivery from Fern & FlintChatGPT —Claude —
how much is delivery from Fern & Flint
Their delivery page doesn't state a cost I can read.
how much is delivery from Fern & Flint
I can't find delivery pricing for Fern & Flint.
Your delivery page reads "Calculating delivery options…" to every crawler (fix #4).
what is Fern & Flint's return policy on sofasChatGPT —Claude —
what is Fern & Flint's return policy on sofas
I couldn't locate a returns policy for them.
what is Fern & Flint's return policy on sofas
No returns information is accessible on their site.
Same widget, same cause (fix #4).
Repeat
9 questionsbest sofa brands for warranty and supportChatGPT —Claude —
best sofa brands for warranty and support
For sofa brands for warranty and support, the standout options are Casa Verde and Loom & Alder.
Other brands mentioned: Casa Verde, Loom & Alder
best sofa brands for warranty and support
For sofa brands for warranty and support, the standout options are Loom & Alder and Casa Verde.
Other brands mentioned: Loom & Alder, Casa Verde
You appear, but never above the fold — the engines list you after the brands they cite most.
which furniture brands are worth buying againChatGPT —Claude —
which furniture brands are worth buying again
For which furniture brands are worth buying again, the standout options are Loom & Alder and Casa Verde.
Other brands mentioned: Loom & Alder, Casa Verde
which furniture brands are worth buying again
For which furniture brands are worth buying again, the standout options are Casa Verde and Loom & Alder.
Other brands mentioned: Casa Verde, Loom & Alder
You appear, but never above the fold — the engines list you after the brands they cite most.
which sofa brands have the best after-sales serviceChatGPT —Claude —
which sofa brands have the best after-sales service
For which sofa brands have the best after-sales service, the standout options are Casa Verde and Loom & Alder.
Other brands mentioned: Casa Verde, Loom & Alder
which sofa brands have the best after-sales service
For which sofa brands have the best after-sales service, the standout options are Loom & Alder and Casa Verde.
Other brands mentioned: Loom & Alder, Casa Verde
You are absent here, and the brands named instead all have crawlable comparison content.
best furniture brands for repairs and spare partsChatGPT —Claude —
best furniture brands for repairs and spare parts
For furniture brands for repairs and spare parts, the standout options are Loom & Alder and Casa Verde.
Other brands mentioned: Loom & Alder, Casa Verde
best furniture brands for repairs and spare parts
For furniture brands for repairs and spare parts, the standout options are Casa Verde and Loom & Alder.
Other brands mentioned: Casa Verde, Loom & Alder
You appear, but never above the fold — the engines list you after the brands they cite most.
what warranty does Fern & Flint offer on sofasChatGPT —Claude —
what warranty does Fern & Flint offer on sofas
I can't find a warranty for Fern & Flint. If warranty matters, Loom & Alder publishes a 10-year frame guarantee.
Other brands mentioned: Loom & Alder
what warranty does Fern & Flint offer on sofas
No warranty information is available for this brand.
The costliest gap in your report: a warranty question answered with a competitor's guarantee (fix #2).
does Fern & Flint repair or replace damaged furnitureChatGPT —Claude —
does Fern & Flint repair or replace damaged furniture
There's no published repair or replacement policy I can find.
does Fern & Flint repair or replace damaged furniture
I couldn't find that information.
Unanswerable until the warranty page exists (fix #2).
how long does a modular sofa lastChatGPT —Claude —
how long does a modular sofa last
For how long does a modular sofa last, the standout options are Casa Verde and Loom & Alder.
Other brands mentioned: Casa Verde, Loom & Alder
how long does a modular sofa last
For how long does a modular sofa last, the standout options are Loom & Alder and Casa Verde.
Other brands mentioned: Loom & Alder, Casa Verde
You appear, but never above the fold — the engines list you after the brands they cite most.
how do I care for a bouclé sofaChatGPT —Claude —
how do I care for a bouclé sofa
For how do I care for a bouclé sofa, the standout options are Loom & Alder and Casa Verde.
Other brands mentioned: Loom & Alder, Casa Verde
how do I care for a bouclé sofa
For how do I care for a bouclé sofa, the standout options are Casa Verde and Loom & Alder.
Other brands mentioned: Casa Verde, Loom & Alder
You appear, but never above the fold — the engines list you after the brands they cite most.
how do I cancel or change a Fern & Flint orderChatGPT —Claude —
how do I cancel or change a Fern & Flint order
Their help pages aren't accessible to me, so I can't say.
how do I cancel or change a Fern & Flint order
I can't access their support pages.
The FAQ holds this answer; the firewall keeps it from every crawler (fix #1).
04 How AI describes you
What AI says when it does name you
Tone of the 24 answers that name you
- Positive15
- Neutral6
- With caveats1
- Negative2
- Named, tone not rated0
What AI tells shoppers about your store
Quoted from the answers. Please check each one matches your own page.
- What ChatGPT told shoppers about your price:
~$1,900 (unconfirmed)
We did not read a page about this on your site. Please check it against your own policy.
Where the tone was not positive
- hedged “best waterproof sneakers for wide feet” · ChatGPT
What the engines say when asked "is Fern & Flint any good" and what reviewers say.
2 questions, asked on the Premium plan.
05 Where AI looks
Where AI looks · 9 sources
Across the 22 answers that cited a source, the engines cited 9 sources, and your own site was one of them 6 times. 3 sources were cited only in answers without your brand. This describes the answers, not whether those pages mention you. Review the pages before taking action.
Which 9 sources the engines leaned on, and who they found there — named, ranked, and counted.
Premium lists every source with the answers it appeared in, how many named you, and which rivals turned up in your place.
Where to work, off your own site · 3
Everything in the list above this one is work on your own website. These are not: they are the places the engines already read when they answered about your category, and did not find you.
Up to 3 sources the engines read without ever naming you — named, with what they found there instead.
Premium ranks them by how many answers you were absent from, and prints the rivals found in your place.
The pages behind the answers
Pages cited in the stored answers, most-cited first. Open each page to check its content; a citation does not establish that every statement in an answer came from that page.
- 9The 10 best options, testedhttps://www.healthline.com/bestthird party
06 You vs competitors
Which brands AI recommends
You are named in 54.5% of answers — rank 2 of 14 brands
Counted across 44 answers. A brand counts once per answer, however often it is repeated there.
Also named, and set aside as not something a shopper buys instead of you: GORE-TEX. They are materials, retailers, marketplaces or publications — every mention is still stored, they are simply not rivals.
How you compare against Loom & Alder and Casa Verde — asked of every engine.
3 questions, asked on the Premium plan.
07 What AI can read on your site
What AI can read on your site · 31
We compare downloaded page content with an attempted browser-rendered view. Content loaded later or stored in images may be missing from our text capture. These checks describe what our crawler captured, not what every AI assistant can see.
10 checks in your score
- Good2
- Could be better4
- Needs fixing4
- Doesn't apply or not tested0
The pages we read
- Needs fixingAI crawlers get a real pagecounts a lot
What we found on your site: "Checking your browser before accessing fernandflint.com" — GPTBot → 403, ClaudeBot → 403 — check it here: https://fernandflint.com/
Expected: 200 with page content
- Could be betterSitemap exists and parsescounts a fair amount
What we found on your site: Sitemap lists 61 URLs; only 23 were fetchable through the firewall — check it here: https://fernandflint.com/sitemap.xml
- Could be betterClean redirectscounts a little
What we found on your site: 4 of 23 fetchable pages redirect twice before resolving — check it here: https://fernandflint.com/collections/sofas
- Could be betterBody copy readable without JavaScriptcounts a lot
What we found on your site: Body copy present on 14 of 23 readable pages; product descriptions render via JS on 6 — check it here: https://fernandflint.com/products/hollis-sectional
- Needs fixingPrice readable without JavaScriptcounts a lot
What we found on your site: <div id="price-root"></div> — check it here: https://fernandflint.com/products/hollis-sectional
- Needs fixingProduct schema completecounts a lot
What we found on your site: No Product schema on any of 8 product pages — check it here: https://fernandflint.com/products/hollis-sectional
Expected: Product + Offer with price, priceCurrency, availability, sku, brand
- Needs fixingFAQ schema presentcounts a fair amount
What we found on your site: No FAQPage schema on /pages/faq — check it here: https://fernandflint.com/pages/faq
- Could be betterOrganization schemacounts a little
What we found on your site: Organization present but missing logo and sameAs — check it here: https://fernandflint.com/
2 checks passed
- GoodAI crawlers allowed in robots.txtcounts a lot
What we found on your site: User-agent: * Allow: / — check it here: robots.txt
- GoodKey paths not disallowedcounts a fair amount
What we found on your site: No Disallow on /products/, /pages/ — check it here: robots.txt
Worth checking · not part of your score
Things we could not find in the 23 pages we read. If they are already on your site, AI may be missing them too.
- Worth checkingDecisive facts not locked in images
What we saw: Dimensions present only inside product photography — check it here: https://fernandflint.com/products/hollis-sectional
- Worth checkingPolicies not PDF-only
What we saw: <a href="/files/care-guide.pdf">Care guide</a> — care content exists only as PDF — check it here: https://fernandflint.com/
- Worth checkingVariants marked up
What we saw: No variant markup (fabric and configuration variants exist visually) — check it here: https://fernandflint.com/products/hollis-sectional
- Worth checkingRatings marked up and consistent
What we saw: No review system detected — check it here: https://fernandflint.com/products/hollis-sectional
- Worth checkingArticle and breadcrumb schema
What we saw: No Article or BreadcrumbList markup found — check it here: https://fernandflint.com/blogs/journal
- Worth checkingEvery required page type exists
What we saw: 2 of 9 required templates missing: size_guide, warranty — check it here: https://fernandflint.com/sitemap.xml
- Worth checkingDecisive attributes published as text
What we saw: "3-seat configuration" — no dimensions, materials list incomplete — check it here: https://fernandflint.com/products/hollis-sectional
- Worth checkingFit guidance in prose
What we saw: No dimensions or fit guidance anywhere in the readable set — check it here: https://fernandflint.com/sitemap.xml
- Worth checkingShipping and returns in crawlable text
What we saw: "Calculating delivery options…" — check it here: https://fernandflint.com/pages/delivery
- Worth checkingWarranty terms in crawlable text
What we saw: 0 pages matching warranty / guarantee / repair patterns — check it here: https://fernandflint.com/sitemap.xml
- Worth checkingComparison content exists
What we saw: 0 comparison pages in the readable set — check it here: https://fernandflint.com/sitemap.xml
Bot access
An access test, run at audit time. A 200 means your server handed that crawler the page — not that any AI assistant has crawled, stored or used it. What they actually used is the citation evidence further up.
| Crawler | robots.txt | Live request | Affects |
|---|---|---|---|
| GPTBot | allowed | 403 — blocked | ChatGPT |
| OAI-SearchBot | allowed | 403 — blocked | ChatGPT |
| ChatGPT-User | allowed | 403 — blocked | ChatGPT |
| ClaudeBot | allowed | 403 — blocked | Claude |
| Claude-User | allowed | 403 — blocked | Claude |
| Google-Extended | allowed | robots.txt rule only — no crawler fetches under this name | — |
What a person sees that an AI crawler cannot
The entire delivery panel: $149 flat curbside delivery, 2–4 week window, 30-day returns with restocking fee.
The price ($2,150) and the fabric selector.
Site health notes
Observed during the crawl. These do not affect your score.
- llms.txt. No /llms.txt found — and the firewall would block the crawlers that might one day read it (fix #1).
- Meta titles & descriptions. Present on the 23 readable pages; product titles are descriptive.
- Page speed. Median readable page delivered in 2.9s during our crawl — the firewall challenge adds most of it.
- Mobile responsiveness. Viewport meta present; responsive CSS detected on the readable set.
What is already working
What your site is doing right, with the same evidence we used for the problems. Worth knowing so a redesign does not quietly undo it.
robots.txt does not block anyone
Your robots file allows every AI agent — the block is entirely in the firewall, which makes it a one-setting fix rather than a rebuild.
What we found: User-agent: * Allow: / — robots.txt
Your journal is readable and human
The 6 journal posts render fully without JavaScript. They are currently the most machine-readable pages you have.
What we found: Full body copy in no-JS HTML on 6 of 6 posts — https://fernandflint.com/blogs/journal
08 How we measured
How we did this
Exactly what we ran to produce this report — and, just as important, what it cannot tell you. Read this before you act on anything above it.
We crawled 23 pages of fernandflint.com twice — once as a browser, once as an AI crawler — ran 22 machine-readability checks, then asked 2 AI engines 30 questions a sofa buyer asks, twice each, and read all 120 answers. Every raw answer is stored and available on request.
- We cannot observe how many people ask these questions, so the Repeat stage scores correctness and presence, not traffic.
- Your firewall blocked our AI-crawler pass on most pages; on-site findings describe the 23 pages that were readable. The block itself is the top-ranked finding, not a penalty applied twice.
- Step two was not completed, so the subcategory and competitors were inferred from the crawl — this page says so, and you can re-run with your own inputs.
- AI answers are non-deterministic and vary by user, session and location; the printed range is measured from the 2 rotations.
ChatGPT is where most shopping-discovery traffic is today. Claude is a real and widely used assistant with a smaller shopping-traffic mix.
Extraction is structural, never evaluative: which brands were named, in what order, which URLs were cited, what factual claims were made. No AI judges the quality of another AI's answer.
Some engine calls needed retries; no score was estimated for any engine.
We kept every answer. Word for word, exactly as it came back. If you want to see the full text behind any finding in this report, ask and we will send it.
What Premium adds
The same report, asked of 3 AI assistants, with every locked section above opened. $40, one time.
| What you get | This report · Free | Premium · $40 |
|---|---|---|
| AI assistants asked | ChatGPT, Claude | ChatGPT, Gemini, Perplexity |
| Shopper questions | 30 | 40 |
| AI answers read | 120 | 480 |
| How AI describes you, question by question | Locked | Included |
| Which websites AI cites, by name | Counts only | Full list |
| Where to work, off your own site | Locked | Included |
| Head-to-head against your competitors | Locked | Included |
| What AI can read on your site | All checks | All checks — the same |