saltfern.com
67–72 depending on the run — AI answers vary, so we print the range instead of hiding it.
You are in the conversation but losing the head-to-heads: three of four engines put Velvet Moss above you on mineral sunscreen, and all three cite their SPF comparison table — a page you do not have.
Audited saltfern.com · Wed, 12 Aug 2026 15:32
- 88 pages read
- two ways each — as a browser, and as an AI crawler
- 40 questions asked
- We asked each question 4 times on 4 different AI assistants, so nothing rests on a single answer — 640 answers in all
- Models used
- GPT-5.6 Sol · Claude Opus 5 · Gemini 2.0 Pro · Google's own surface (no model)
- Stored
- every answer, in full, and available on request
Where you stand
You are named 72.7% of the time — rank 1 of 14 brands the engines named
Counted across 44 answers. A brand counts once per answer, however often it is repeated there.
Also named, and set aside as not something a shopper buys instead of you: GORE-TEX. They are materials, retailers, marketplaces or publications — every mention is still stored, they are simply not rivals.
Not every engine agrees
How often each engine named you, out of the answers it gave.
Where the journey breaks
The four buying stages, scored separately — the lowest is where you lose the sale.
How the engines talk about you, in the 24 answers that named you
- Positive15 of 24
- Neutral6 of 24
- Hedged1 of 24
- Negative2 of 24
The questions where the tone was not positive — the questions themselves, not a summary of them. Each is answered in full further down.
- hedged “best waterproof sneakers for wide feet” · ChatGPT
Start with these 5
- Action requiredAbout 8 hours of work for whoever writes your product pages. AI answers usually catch up in 4–8 weeks.
1. Velvet Moss wins your comparisons with one page you lack
In all 3 head-to-head questions, every engine that ranked Velvet Moss above you cited the same URL: their "Mineral vs chemical, compared" table. Across your 88 pages there is no comparison content at all. This is the single page doing the most damage to your Consideration score.
What we found: 9 of 12 competitor-favourable answers cite velvetmoss.com/pages/mineral-vs-chemical — https://velvetmoss.com/pages/mineral-vs-chemical · on 9 pages
This also helps with 6 questions shoppers ask at the consideration stage, 3 questions shoppers ask at the awareness stage.
- Action requiredAbout 2 hours of work for whoever writes your product pages. AI answers usually catch up in 1–2 weeks.
2. Your reapplication guidance is a JPG, and engines misquote your SPF
Your usage panel ("apply 15 minutes before sun, reapply every 2 hours") exists only inside usage-guide.jpg with alt text "usage". Gemini told a shopper your SPF 40 lotion is SPF 30 — the correct figure is in the image its crawler cannot read, and nowhere else on the page as text.
What we found: alt="usage" — https://saltfern.com/products/daily-mineral-spf40 · on 4 pages
This also helps with 3 questions shoppers ask at the decision stage.
- Action requiredAbout 3 hours of work for your website and your copy, together. AI answers usually catch up in 2–4 weeks.
3. Your refill program is described everywhere except in crawlable text
Three engines answered the refill-subscription questions with "unclear" or an old 10% figure (it is 15% since June). The current terms appear only in the account portal after login. A public /pages/refills with the discount, cadence and cancel rules is the fix.
What we found: "Log in to manage your refill plan" — https://saltfern.com/pages/refills
This also helps with 4 questions shoppers ask at the repeat stage.
- Needs workAbout 1 hour of work for whoever looks after your website. AI answers usually catch up in 1–2 weeks.
4. Review schema disagrees with your visible review count
Your product pages show "1,204 reviews" but the AggregateRating block says 986 — a stale snapshot from your last theme update. Engines that read schema see a smaller, older review base than your customers do.
What we found: "reviewCount": 986 vs visible "1,204 reviews" — https://saltfern.com/products/daily-mineral-spf40
"aggregateRating": { "ratingValue": 4.7, "reviewCount": 1204 }This also helps with 2 questions shoppers ask at the consideration stage.
- Needs workAbout 3 hours of work for whoever writes your product pages. AI answers usually catch up in 4–8 weeks.
5. Nobody owns "how long does a tube last" — and you could
All four engines answered the consumption-timing questions generically, citing no brand. Your FAQ already says a 50ml tube lasts about six weeks of daily face use — promote it to a crawlable guide and you become the citation.
What we found: "about six weeks of daily use" — https://saltfern.com/pages/faq
This also helps with 2 questions shoppers ask at the repeat stage.
What AI says about you · 64
Awareness
built on 12 questionsbest mineral sunscreenChatGPT #2Claude #3Gemini #4Google AI Overviews —
Velvet Moss and Saltfern lead for mineral formulas; Saltfern's SPF 40 is the pick for daily wear under makeup.
Named instead: Velvet Moss
Well-regarded mineral options include Velvet Moss, Cloudberry and Saltfern.
Named instead: Velvet Moss, Cloudberry Skincare
Top mineral sunscreens: Velvet Moss, Hearthside Skin, then Saltfern for sensitive skin.
Named instead: Velvet Moss, Hearthside Skin
Popular mineral sunscreens include Velvet Moss and Hearthside Skin, praised for non-greasy zinc formulas.
Named instead: Velvet Moss, Hearthside Skin
Three of four engines place you — but always behind Velvet Moss, and always for the same cited reason (fix #1).
best mineral sunscreen brandsChatGPT #4Claude —Gemini #6Google AI Overviews #2
…Cloudberry Skincare and Velvet Moss lead this category, with Saltfern also worth a look for mineral sunscreen brands…
Named instead: Cloudberry Skincare, Velvet Moss
For mineral sunscreen brands, the standout options are Velvet Moss and Hearthside Skin.
Named instead: Velvet Moss, Hearthside Skin
…Hearthside Skin and Cloudberry Skincare lead this category, with Saltfern also worth a look for mineral sunscreen brands…
Named instead: Hearthside Skin, Cloudberry Skincare
…Cloudberry Skincare and Velvet Moss lead this category, with Saltfern also worth a look for mineral sunscreen brands…
Named instead: Cloudberry Skincare, Velvet Moss
You appear, but never above the fold — the engines list you after the brands they cite most.
top mineral sunscreens 2026ChatGPT #5Claude #6Gemini —Google AI Overviews #3
…Velvet Moss and Hearthside Skin lead this category, with Saltfern also worth a look for top mineral sunscreens 2026…
Named instead: Velvet Moss, Hearthside Skin
…Hearthside Skin and Cloudberry Skincare lead this category, with Saltfern also worth a look for top mineral sunscreens 2026…
Named instead: Hearthside Skin, Cloudberry Skincare
For top mineral sunscreens 2026, the standout options are Cloudberry Skincare and Velvet Moss.
Named instead: Cloudberry Skincare, Velvet Moss
…Velvet Moss and Hearthside Skin lead this category, with Saltfern also worth a look for top mineral sunscreens 2026…
Named instead: Velvet Moss, Hearthside Skin
You are absent here, and the brands named instead all have crawlable comparison content.
best mineral sunscreen for sensitive skinChatGPT —Claude #4Gemini #5Google AI Overviews —
For mineral sunscreen for sensitive skin, the standout options are Hearthside Skin and Cloudberry Skincare.
Named instead: Hearthside Skin, Cloudberry Skincare
…Cloudberry Skincare and Velvet Moss lead this category, with Saltfern also worth a look for mineral sunscreen for sensitive skin…
Named instead: Cloudberry Skincare, Velvet Moss
…Velvet Moss and Hearthside Skin lead this category, with Saltfern also worth a look for mineral sunscreen for sensitive skin…
Named instead: Velvet Moss, Hearthside Skin
For mineral sunscreen for sensitive skin, the standout options are Hearthside Skin and Cloudberry Skincare.
Named instead: Hearthside Skin, Cloudberry Skincare
You appear, but never above the fold — the engines list you after the brands they cite most.
best mineral sunscreen for acne-prone skinChatGPT #4Claude —Gemini #6Google AI Overviews #2
…Cloudberry Skincare and Velvet Moss lead this category, with Saltfern also worth a look for mineral sunscreen for acne-prone skin…
Named instead: Cloudberry Skincare, Velvet Moss
For mineral sunscreen for acne-prone skin, the standout options are Velvet Moss and Hearthside Skin.
Named instead: Velvet Moss, Hearthside Skin
…Hearthside Skin and Cloudberry Skincare lead this category, with Saltfern also worth a look for mineral sunscreen for acne-prone skin…
Named instead: Hearthside Skin, Cloudberry Skincare
…Cloudberry Skincare and Velvet Moss lead this category, with Saltfern also worth a look for mineral sunscreen for acne-prone skin…
Named instead: Cloudberry Skincare, Velvet Moss
You appear, but never above the fold — the engines list you after the brands they cite most.
best mineral sunscreen for dark skin tonesChatGPT #5Claude #6Gemini —Google AI Overviews #3
…Velvet Moss and Hearthside Skin lead this category, with Saltfern also worth a look for mineral sunscreen for dark skin tones…
Named instead: Velvet Moss, Hearthside Skin
…Hearthside Skin and Cloudberry Skincare lead this category, with Saltfern also worth a look for mineral sunscreen for dark skin tones…
Named instead: Hearthside Skin, Cloudberry Skincare
For mineral sunscreen for dark skin tones, the standout options are Cloudberry Skincare and Velvet Moss.
Named instead: Cloudberry Skincare, Velvet Moss
…Velvet Moss and Hearthside Skin lead this category, with Saltfern also worth a look for mineral sunscreen for dark skin tones…
Named instead: Velvet Moss, Hearthside Skin
You are absent here, and the brands named instead all have crawlable comparison content.
best mineral sunscreen for rosaceaChatGPT —Claude #2Gemini #3Google AI Overviews —
For mineral sunscreen for rosacea, the standout options are Hearthside Skin and Cloudberry Skincare.
Named instead: Hearthside Skin, Cloudberry Skincare
…Cloudberry Skincare and Velvet Moss lead this category, with Saltfern also worth a look for mineral sunscreen for rosacea…
Named instead: Cloudberry Skincare, Velvet Moss
…Velvet Moss and Hearthside Skin lead this category, with Saltfern also worth a look for mineral sunscreen for rosacea…
Named instead: Velvet Moss, Hearthside Skin
For mineral sunscreen for rosacea, the standout options are Hearthside Skin and Cloudberry Skincare.
Named instead: Hearthside Skin, Cloudberry Skincare
You appear, but never above the fold — the engines list you after the brands they cite most.
best lightweight mineral sunscreenChatGPT —Claude #4Gemini #5Google AI Overviews —
For lightweight mineral sunscreen, the standout options are Hearthside Skin and Cloudberry Skincare.
Named instead: Hearthside Skin, Cloudberry Skincare
…Cloudberry Skincare and Velvet Moss lead this category, with Saltfern also worth a look for lightweight mineral sunscreen…
Named instead: Cloudberry Skincare, Velvet Moss
…Velvet Moss and Hearthside Skin lead this category, with Saltfern also worth a look for lightweight mineral sunscreen…
Named instead: Velvet Moss, Hearthside Skin
For lightweight mineral sunscreen, the standout options are Hearthside Skin and Cloudberry Skincare.
Named instead: Hearthside Skin, Cloudberry Skincare
You appear, but never above the fold — the engines list you after the brands they cite most.
best tinted mineral sunscreenChatGPT #4Claude —Gemini #6Google AI Overviews #2
…Cloudberry Skincare and Velvet Moss lead this category, with Saltfern also worth a look for tinted mineral sunscreen…
Named instead: Cloudberry Skincare, Velvet Moss
For tinted mineral sunscreen, the standout options are Velvet Moss and Hearthside Skin.
Named instead: Velvet Moss, Hearthside Skin
…Hearthside Skin and Cloudberry Skincare lead this category, with Saltfern also worth a look for tinted mineral sunscreen…
Named instead: Hearthside Skin, Cloudberry Skincare
…Cloudberry Skincare and Velvet Moss lead this category, with Saltfern also worth a look for tinted mineral sunscreen…
Named instead: Cloudberry Skincare, Velvet Moss
You appear, but never above the fold — the engines list you after the brands they cite most.
best reef-safe mineral sunscreenChatGPT #5Claude #6Gemini —Google AI Overviews #3
…Velvet Moss and Hearthside Skin lead this category, with Saltfern also worth a look for reef-safe mineral sunscreen…
Named instead: Velvet Moss, Hearthside Skin
…Hearthside Skin and Cloudberry Skincare lead this category, with Saltfern also worth a look for reef-safe mineral sunscreen…
Named instead: Hearthside Skin, Cloudberry Skincare
For reef-safe mineral sunscreen, the standout options are Cloudberry Skincare and Velvet Moss.
Named instead: Cloudberry Skincare, Velvet Moss
…Velvet Moss and Hearthside Skin lead this category, with Saltfern also worth a look for reef-safe mineral sunscreen…
Named instead: Velvet Moss, Hearthside Skin
You are absent here, and the brands named instead all have crawlable comparison content.
how do I choose a mineral sunscreenChatGPT —Claude #4Gemini #5Google AI Overviews —
For how do I choose a mineral sunscreen, the standout options are Hearthside Skin and Cloudberry Skincare.
Named instead: Hearthside Skin, Cloudberry Skincare
…Cloudberry Skincare and Velvet Moss lead this category, with Saltfern also worth a look for how do I choose a mineral sunscreen…
Named instead: Cloudberry Skincare, Velvet Moss
…Velvet Moss and Hearthside Skin lead this category, with Saltfern also worth a look for how do I choose a mineral sunscreen…
Named instead: Velvet Moss, Hearthside Skin
For how do I choose a mineral sunscreen, the standout options are Hearthside Skin and Cloudberry Skincare.
Named instead: Hearthside Skin, Cloudberry Skincare
You appear, but never above the fold — the engines list you after the brands they cite most.
what should I look for in a mineral sunscreenChatGPT —Claude —Gemini #6Google AI Overviews #2
For what should I look for in a mineral sunscreen, the standout options are Cloudberry Skincare and Velvet Moss.
Named instead: Cloudberry Skincare, Velvet Moss
For what should I look for in a mineral sunscreen, the standout options are Velvet Moss and Hearthside Skin.
Named instead: Velvet Moss, Hearthside Skin
…Hearthside Skin and Cloudberry Skincare lead this category, with Saltfern also worth a look for what should I look for in a mineral sunscreen…
Named instead: Hearthside Skin, Cloudberry Skincare
…Cloudberry Skincare and Velvet Moss lead this category, with Saltfern also worth a look for what should I look for in a mineral sunscreen…
Named instead: Cloudberry Skincare, Velvet Moss
You appear, but never above the fold — the engines list you after the brands they cite most.
Consideration
built on 10 questionsSaltfern vs Velvet MossChatGPT #2Claude #2Gemini #2Google AI Overviews #2
Velvet Moss edges it on texture options; Saltfern wins on sensitive-skin credentials and publishes full ingredient sourcing. For daily wear, either — for reactive skin, Saltfern.
Named instead: Velvet Moss
Both are credible; Velvet Moss has the broader SPF range, Saltfern the cleaner ingredient story.
Named instead: Velvet Moss
Velvet Moss is usually preferred for finish; Saltfern reviews mention pilling under some moisturisers.
Named instead: Velvet Moss
Both brands are frequently recommended; Velvet Moss for variety, Saltfern for sensitive skin.
Named instead: Velvet Moss
You lose 4 of 4 — but for one stated, fixable reason each time. The texture/variety point is their comparison table talking (fix #1).
Saltfern vs Hearthside SkinChatGPT #4Claude —Gemini #6Google AI Overviews #2
…Cloudberry Skincare and Velvet Moss lead this category, with Saltfern also worth a look for Saltfern vs Hearthside Skin…
Named instead: Cloudberry Skincare, Velvet Moss
For Saltfern vs Hearthside Skin, the standout options are Velvet Moss and Hearthside Skin.
Named instead: Velvet Moss, Hearthside Skin
…Hearthside Skin and Cloudberry Skincare lead this category, with Saltfern also worth a look for Saltfern vs Hearthside Skin…
Named instead: Hearthside Skin, Cloudberry Skincare
…Cloudberry Skincare and Velvet Moss lead this category, with Saltfern also worth a look for Saltfern vs Hearthside Skin…
Named instead: Cloudberry Skincare, Velvet Moss
You appear, but never above the fold — the engines list you after the brands they cite most.
Saltfern vs Cloudberry SkincareChatGPT #5Claude #6Gemini —Google AI Overviews #3
…Velvet Moss and Hearthside Skin lead this category, with Saltfern also worth a look for Saltfern vs Cloudberry Skincare…
Named instead: Velvet Moss, Hearthside Skin
…Hearthside Skin and Cloudberry Skincare lead this category, with Saltfern also worth a look for Saltfern vs Cloudberry Skincare…
Named instead: Hearthside Skin, Cloudberry Skincare
For Saltfern vs Cloudberry Skincare, the standout options are Cloudberry Skincare and Velvet Moss.
Named instead: Cloudberry Skincare, Velvet Moss
…Velvet Moss and Hearthside Skin lead this category, with Saltfern also worth a look for Saltfern vs Cloudberry Skincare…
Named instead: Velvet Moss, Hearthside Skin
You are absent here, and the brands named instead all have crawlable comparison content.
is Saltfern any goodChatGPTClaudeGeminiGoogle AI Overviews
Saltfern is well reviewed for sensitive skin — dermatologist-tested claims are backed by published test summaries, which is rarer than it should be.
Generally positive reputation; customers highlight the no-white-cast finish on deeper skin tones.
Mostly positive; some reviewers report pilling when layered over silicone-based moisturisers.
Saltfern is a popular mineral SPF brand known for sensitive-skin formulas.
Your reputation is intact and specific. The pilling note appears twice — worth addressing on the product page before it hardens into the standard answer.
what do reviewers say about SaltfernChatGPT #4Claude #5Gemini #6Google AI Overviews #2
…Cloudberry Skincare and Velvet Moss lead this category, with Saltfern also worth a look for what do reviewers say about Saltfern…
Named instead: Cloudberry Skincare, Velvet Moss
…Velvet Moss and Hearthside Skin lead this category, with Saltfern also worth a look for what do reviewers say about Saltfern…
Named instead: Velvet Moss, Hearthside Skin
…Hearthside Skin and Cloudberry Skincare lead this category, with Saltfern also worth a look for what do reviewers say about Saltfern…
Named instead: Hearthside Skin, Cloudberry Skincare
…Cloudberry Skincare and Velvet Moss lead this category, with Saltfern also worth a look for what do reviewers say about Saltfern…
Named instead: Cloudberry Skincare, Velvet Moss
You appear, but never above the fold — the engines list you after the brands they cite most.
alternatives to Velvet MossChatGPT —Claude #4Gemini #5Google AI Overviews —
For alternatives to Velvet Moss, the standout options are Hearthside Skin and Cloudberry Skincare.
Named instead: Hearthside Skin, Cloudberry Skincare
…Cloudberry Skincare and Velvet Moss lead this category, with Saltfern also worth a look for alternatives to Velvet Moss…
Named instead: Cloudberry Skincare, Velvet Moss
…Velvet Moss and Hearthside Skin lead this category, with Saltfern also worth a look for alternatives to Velvet Moss…
Named instead: Velvet Moss, Hearthside Skin
For alternatives to Velvet Moss, the standout options are Hearthside Skin and Cloudberry Skincare.
Named instead: Hearthside Skin, Cloudberry Skincare
You appear, but never above the fold — the engines list you after the brands they cite most.
brands like Hearthside SkinChatGPT #4Claude —Gemini #6Google AI Overviews #2
…Cloudberry Skincare and Velvet Moss lead this category, with Saltfern also worth a look for brands like Hearthside Skin…
Named instead: Cloudberry Skincare, Velvet Moss
For brands like Hearthside Skin, the standout options are Velvet Moss and Hearthside Skin.
Named instead: Velvet Moss, Hearthside Skin
…Hearthside Skin and Cloudberry Skincare lead this category, with Saltfern also worth a look for brands like Hearthside Skin…
Named instead: Hearthside Skin, Cloudberry Skincare
…Cloudberry Skincare and Velvet Moss lead this category, with Saltfern also worth a look for brands like Hearthside Skin…
Named instead: Cloudberry Skincare, Velvet Moss
You appear, but never above the fold — the engines list you after the brands they cite most.
which mineral sunscreen brand is best for sensitive skinChatGPT —Claude #4Gemini #5Google AI Overviews —
For which mineral sunscreen brand is best for sensitive skin, the standout options are Hearthside Skin and Cloudberry Skincare.
Named instead: Hearthside Skin, Cloudberry Skincare
…Cloudberry Skincare and Velvet Moss lead this category, with Saltfern also worth a look for which mineral sunscreen brand is best for sensitive skin…
Named instead: Cloudberry Skincare, Velvet Moss
…Velvet Moss and Hearthside Skin lead this category, with Saltfern also worth a look for which mineral sunscreen brand is best for sensitive skin…
Named instead: Velvet Moss, Hearthside Skin
For which mineral sunscreen brand is best for sensitive skin, the standout options are Hearthside Skin and Cloudberry Skincare.
Named instead: Hearthside Skin, Cloudberry Skincare
You appear, but never above the fold — the engines list you after the brands they cite most.
which mineral sunscreen has the most transparent ingredientsChatGPT #4Claude —Gemini #6Google AI Overviews #2
…Cloudberry Skincare and Velvet Moss lead this category, with Saltfern also worth a look for which mineral sunscreen has the most transparent ingredients…
Named instead: Cloudberry Skincare, Velvet Moss
For which mineral sunscreen has the most transparent ingredients, the standout options are Velvet Moss and Hearthside Skin.
Named instead: Velvet Moss, Hearthside Skin
…Hearthside Skin and Cloudberry Skincare lead this category, with Saltfern also worth a look for which mineral sunscreen has the most transparent ingredients…
Named instead: Hearthside Skin, Cloudberry Skincare
…Cloudberry Skincare and Velvet Moss lead this category, with Saltfern also worth a look for which mineral sunscreen has the most transparent ingredients…
Named instead: Cloudberry Skincare, Velvet Moss
You appear, but never above the fold — the engines list you after the brands they cite most.
which mineral sunscreen brand is the best valueChatGPT #5Claude #6Gemini —Google AI Overviews #3
…Velvet Moss and Hearthside Skin lead this category, with Saltfern also worth a look for which mineral sunscreen brand is the best value…
Named instead: Velvet Moss, Hearthside Skin
…Hearthside Skin and Cloudberry Skincare lead this category, with Saltfern also worth a look for which mineral sunscreen brand is the best value…
Named instead: Hearthside Skin, Cloudberry Skincare
For which mineral sunscreen brand is the best value, the standout options are Cloudberry Skincare and Velvet Moss.
Named instead: Cloudberry Skincare, Velvet Moss
…Velvet Moss and Hearthside Skin lead this category, with Saltfern also worth a look for which mineral sunscreen brand is the best value…
Named instead: Velvet Moss, Hearthside Skin
You are absent here, and the brands named instead all have crawlable comparison content.
Decision
built on 8 questionswhat SPF is Saltfern's daily mineral sunscreenChatGPTClaudeGeminiGoogle AI Overviews
Saltfern's daily mineral lotion is SPF 40, zinc-only.
| Fact | Engine said | Your site says | Verdict |
|---|---|---|---|
| SPF | 40 | 40 | correct |
It is SPF 40 with 22% non-nano zinc oxide.
| Fact | Engine said | Your site says | Verdict |
|---|---|---|---|
| SPF | 40 | 40 | correct |
Saltfern's daily sunscreen is SPF 30.
| Fact | Engine said | Your site says | Verdict |
|---|---|---|---|
| SPF | 30 | 40 | wrong |
SPF 40 mineral formula.
| Fact | Engine said | Your site says | Verdict |
|---|---|---|---|
| SPF | 40 | 40 | correct |
Gemini is reading a 2024 third-party review of your old formula — your current SPF is in an image, not text (fix #2).
how much does Saltfern daily mineral sunscreen costChatGPTClaude —GeminiGoogle AI Overviews
Saltfern: price is $34 / 50ml (previous value).
| Fact | Engine said | Your site says | Verdict |
|---|---|---|---|
| Price | $34 / 50ml (previous value) | $34 / 50ml | outdated |
I could not find a clear answer for Saltfern on this.
| Fact | Engine said | Your site says | Verdict |
|---|---|---|---|
| Price | — | $34 / 50ml | unknown |
Saltfern: price is a different figure.
| Fact | Engine said | Your site says | Verdict |
|---|---|---|---|
| Price | a different figure | $34 / 50ml | wrong |
Saltfern: price is $34 / 50ml.
| Fact | Engine said | Your site says | Verdict |
|---|---|---|---|
| Price | $34 / 50ml | $34 / 50ml | correct |
One engine is answering from stale data; the fix is the same page, kept current and crawlable.
is Saltfern daily mineral sunscreen in stockChatGPT —ClaudeGeminiGoogle AI Overviews
I could not find a clear answer for Saltfern on this.
| Fact | Engine said | Your site says | Verdict |
|---|---|---|---|
| In stock | — | yes | unknown |
Saltfern: in stock is a different figure.
| Fact | Engine said | Your site says | Verdict |
|---|---|---|---|
| In stock | a different figure | yes | wrong |
Saltfern: in stock is yes.
| Fact | Engine said | Your site says | Verdict |
|---|---|---|---|
| In stock | yes | yes | correct |
Saltfern: in stock is yes.
| Fact | Engine said | Your site says | Verdict |
|---|---|---|---|
| In stock | yes | yes | correct |
Where an engine could not answer at all, the fact exists on your site but not as crawlable text.
what are the key ingredients in Saltfern sunscreenChatGPTClaudeGeminiGoogle AI Overviews
Saltfern: active ingredient is a different figure.
| Fact | Engine said | Your site says | Verdict |
|---|---|---|---|
| Active ingredient | a different figure | 22% non-nano zinc oxide | wrong |
Saltfern: active ingredient is 22% non-nano zinc oxide.
| Fact | Engine said | Your site says | Verdict |
|---|---|---|---|
| Active ingredient | 22% non-nano zinc oxide | 22% non-nano zinc oxide | correct |
Saltfern: active ingredient is 22% non-nano zinc oxide.
| Fact | Engine said | Your site says | Verdict |
|---|---|---|---|
| Active ingredient | 22% non-nano zinc oxide | 22% non-nano zinc oxide | correct |
Saltfern: active ingredient is 22% non-nano zinc oxide (previous value).
| Fact | Engine said | Your site says | Verdict |
|---|---|---|---|
| Active ingredient | 22% non-nano zinc oxide (previous value) | 22% non-nano zinc oxide | outdated |
Every engine that answered read it from your own page — keep that page crawlable.
how much is shipping at SaltfernChatGPTClaudeGeminiGoogle AI Overviews —
Saltfern: shipping cost is free over $35, else $4.95.
| Fact | Engine said | Your site says | Verdict |
|---|---|---|---|
| Shipping cost | free over $35, else $4.95 | free over $35, else $4.95 | correct |
Saltfern: shipping cost is free over $35, else $4.95.
| Fact | Engine said | Your site says | Verdict |
|---|---|---|---|
| Shipping cost | free over $35, else $4.95 | free over $35, else $4.95 | correct |
Saltfern: shipping cost is free over $35, else $4.95 (previous value).
| Fact | Engine said | Your site says | Verdict |
|---|---|---|---|
| Shipping cost | free over $35, else $4.95 (previous value) | free over $35, else $4.95 | outdated |
I could not find a clear answer for Saltfern on this.
| Fact | Engine said | Your site says | Verdict |
|---|---|---|---|
| Shipping cost | — | free over $35, else $4.95 | unknown |
One engine is answering from stale data; the fix is the same page, kept current and crawlable.
how fast does Saltfern deliverChatGPTClaudeGemini —Google AI Overviews
Saltfern: delivery window is 2–4 business days.
| Fact | Engine said | Your site says | Verdict |
|---|---|---|---|
| Delivery window | 2–4 business days | 2–4 business days | correct |
Saltfern: delivery window is 2–4 business days (previous value).
| Fact | Engine said | Your site says | Verdict |
|---|---|---|---|
| Delivery window | 2–4 business days (previous value) | 2–4 business days | outdated |
I could not find a clear answer for Saltfern on this.
| Fact | Engine said | Your site says | Verdict |
|---|---|---|---|
| Delivery window | — | 2–4 business days | unknown |
Saltfern: delivery window is a different figure.
| Fact | Engine said | Your site says | Verdict |
|---|---|---|---|
| Delivery window | a different figure | 2–4 business days | wrong |
Where an engine could not answer at all, the fact exists on your site but not as crawlable text.
what is Saltfern's return windowChatGPTClaude —GeminiGoogle AI Overviews
Saltfern: return window is 60 days (previous value).
| Fact | Engine said | Your site says | Verdict |
|---|---|---|---|
| Return window | 60 days (previous value) | 60 days | outdated |
I could not find a clear answer for Saltfern on this.
| Fact | Engine said | Your site says | Verdict |
|---|---|---|---|
| Return window | — | 60 days | unknown |
Saltfern: return window is a different figure.
| Fact | Engine said | Your site says | Verdict |
|---|---|---|---|
| Return window | a different figure | 60 days | wrong |
Saltfern: return window is 60 days.
| Fact | Engine said | Your site says | Verdict |
|---|---|---|---|
| Return window | 60 days | 60 days | correct |
Every engine that answered read it from your own page — keep that page crawlable.
who pays return shipping at SaltfernChatGPT —ClaudeGeminiGoogle AI Overviews
I could not find a clear answer for Saltfern on this.
| Fact | Engine said | Your site says | Verdict |
|---|---|---|---|
| Return postage | — | Saltfern (prepaid label) | unknown |
Saltfern: return postage is a different figure.
| Fact | Engine said | Your site says | Verdict |
|---|---|---|---|
| Return postage | a different figure | Saltfern (prepaid label) | wrong |
Saltfern: return postage is Saltfern (prepaid label).
| Fact | Engine said | Your site says | Verdict |
|---|---|---|---|
| Return postage | Saltfern (prepaid label) | Saltfern (prepaid label) | correct |
Saltfern: return postage is Saltfern (prepaid label).
| Fact | Engine said | Your site says | Verdict |
|---|---|---|---|
| Return postage | Saltfern (prepaid label) | Saltfern (prepaid label) | correct |
One engine is answering from stale data; the fix is the same page, kept current and crawlable.
Repeat
built on 10 questionsbest skincare refill subscriptionChatGPT —Claude #4Gemini #5Google AI Overviews —
For skincare refill subscription, the standout options are Hearthside Skin and Cloudberry Skincare.
Named instead: Hearthside Skin, Cloudberry Skincare
…Cloudberry Skincare and Velvet Moss lead this category, with Saltfern also worth a look for skincare refill subscription…
Named instead: Cloudberry Skincare, Velvet Moss
…Velvet Moss and Hearthside Skin lead this category, with Saltfern also worth a look for skincare refill subscription…
Named instead: Velvet Moss, Hearthside Skin
For skincare refill subscription, the standout options are Hearthside Skin and Cloudberry Skincare.
Named instead: Hearthside Skin, Cloudberry Skincare
You appear, but never above the fold — the engines list you after the brands they cite most.
which sunscreen brands have subscribe and saveChatGPT —Claude —Gemini #6Google AI Overviews #2
For which sunscreen brands have subscribe and save, the standout options are Cloudberry Skincare and Velvet Moss.
Named instead: Cloudberry Skincare, Velvet Moss
For which sunscreen brands have subscribe and save, the standout options are Velvet Moss and Hearthside Skin.
Named instead: Velvet Moss, Hearthside Skin
…Hearthside Skin and Cloudberry Skincare lead this category, with Saltfern also worth a look for which sunscreen brands have subscribe and save…
Named instead: Hearthside Skin, Cloudberry Skincare
…Cloudberry Skincare and Velvet Moss lead this category, with Saltfern also worth a look for which sunscreen brands have subscribe and save…
Named instead: Cloudberry Skincare, Velvet Moss
You appear, but never above the fold — the engines list you after the brands they cite most.
cheapest way to buy mineral sunscreen regularlyChatGPT #5Claude —Gemini —Google AI Overviews #3
…Velvet Moss and Hearthside Skin lead this category, with Saltfern also worth a look for cheapest way to buy mineral sunscreen regularly…
Named instead: Velvet Moss, Hearthside Skin
For cheapest way to buy mineral sunscreen regularly, the standout options are Hearthside Skin and Cloudberry Skincare.
Named instead: Hearthside Skin, Cloudberry Skincare
For cheapest way to buy mineral sunscreen regularly, the standout options are Cloudberry Skincare and Velvet Moss.
Named instead: Cloudberry Skincare, Velvet Moss
…Velvet Moss and Hearthside Skin lead this category, with Saltfern also worth a look for cheapest way to buy mineral sunscreen regularly…
Named instead: Velvet Moss, Hearthside Skin
You are absent here, and the brands named instead all have crawlable comparison content.
best SPF subscriptionChatGPT —Claude #2Gemini —Google AI Overviews —
For SPF subscription, the standout options are Hearthside Skin and Cloudberry Skincare.
Named instead: Hearthside Skin, Cloudberry Skincare
…Cloudberry Skincare and Velvet Moss lead this category, with Saltfern also worth a look for SPF subscription…
Named instead: Cloudberry Skincare, Velvet Moss
For SPF subscription, the standout options are Velvet Moss and Hearthside Skin.
Named instead: Velvet Moss, Hearthside Skin
For SPF subscription, the standout options are Hearthside Skin and Cloudberry Skincare.
Named instead: Hearthside Skin, Cloudberry Skincare
You appear, but never above the fold — the engines list you after the brands they cite most.
does Saltfern have a refill subscription and what is the discountChatGPTClaudeGemini —Google AI Overviews
Saltfern: subscription discount is 15%.
| Fact | Engine said | Your site says | Verdict |
|---|---|---|---|
| Subscription discount | 15% | 15% | correct |
Saltfern: subscription discount is 15% (previous value).
| Fact | Engine said | Your site says | Verdict |
|---|---|---|---|
| Subscription discount | 15% (previous value) | 15% | outdated |
I could not find a clear answer for Saltfern on this.
| Fact | Engine said | Your site says | Verdict |
|---|---|---|---|
| Subscription discount | — | 15% | unknown |
Saltfern: subscription discount is a different figure.
| Fact | Engine said | Your site says | Verdict |
|---|---|---|---|
| Subscription discount | a different figure | 15% | wrong |
Where an engine could not answer at all, the fact exists on your site but not as crawlable text.
can I skip or pause a Saltfern refill deliveryChatGPTClaude —GeminiGoogle AI Overviews
Saltfern: skip / pause is both, from the account page (previous value).
| Fact | Engine said | Your site says | Verdict |
|---|---|---|---|
| Skip / pause | both, from the account page (previous value) | both, from the account page | outdated |
I could not find a clear answer for Saltfern on this.
| Fact | Engine said | Your site says | Verdict |
|---|---|---|---|
| Skip / pause | — | both, from the account page | unknown |
Saltfern: skip / pause is a different figure.
| Fact | Engine said | Your site says | Verdict |
|---|---|---|---|
| Skip / pause | a different figure | both, from the account page | wrong |
Saltfern: skip / pause is both, from the account page.
| Fact | Engine said | Your site says | Verdict |
|---|---|---|---|
| Skip / pause | both, from the account page | both, from the account page | correct |
Every engine that answered read it from your own page — keep that page crawlable.
how do I cancel a Saltfern subscriptionChatGPT —ClaudeGeminiGoogle AI Overviews
I could not find a clear answer for Saltfern on this.
| Fact | Engine said | Your site says | Verdict |
|---|---|---|---|
| Cancel | — | anytime, no fee | unknown |
Saltfern: cancel is a different figure.
| Fact | Engine said | Your site says | Verdict |
|---|---|---|---|
| Cancel | a different figure | anytime, no fee | wrong |
Saltfern: cancel is anytime, no fee.
| Fact | Engine said | Your site says | Verdict |
|---|---|---|---|
| Cancel | anytime, no fee | anytime, no fee | correct |
Saltfern: cancel is anytime, no fee.
| Fact | Engine said | Your site says | Verdict |
|---|---|---|---|
| Cancel | anytime, no fee | anytime, no fee | correct |
One engine is answering from stale data; the fix is the same page, kept current and crawlable.
how long does a 50ml tube of sunscreen lastChatGPT —Claude #4Gemini —Google AI Overviews —
For how long does a 50ml tube of sunscreen last, the standout options are Hearthside Skin and Cloudberry Skincare.
Named instead: Hearthside Skin, Cloudberry Skincare
…Cloudberry Skincare and Velvet Moss lead this category, with Saltfern also worth a look for how long does a 50ml tube of sunscreen last…
Named instead: Cloudberry Skincare, Velvet Moss
For how long does a 50ml tube of sunscreen last, the standout options are Velvet Moss and Hearthside Skin.
Named instead: Velvet Moss, Hearthside Skin
For how long does a 50ml tube of sunscreen last, the standout options are Hearthside Skin and Cloudberry Skincare.
Named instead: Hearthside Skin, Cloudberry Skincare
You appear, but never above the fold — the engines list you after the brands they cite most.
how often should I repurchase sunscreenChatGPT —Claude —Gemini #6Google AI Overviews —
For how often should I repurchase sunscreen, the standout options are Cloudberry Skincare and Velvet Moss.
Named instead: Cloudberry Skincare, Velvet Moss
For how often should I repurchase sunscreen, the standout options are Velvet Moss and Hearthside Skin.
Named instead: Velvet Moss, Hearthside Skin
…Hearthside Skin and Cloudberry Skincare lead this category, with Saltfern also worth a look for how often should I repurchase sunscreen…
Named instead: Hearthside Skin, Cloudberry Skincare
For how often should I repurchase sunscreen, the standout options are Cloudberry Skincare and Velvet Moss.
Named instead: Cloudberry Skincare, Velvet Moss
You appear, but never above the fold — the engines list you after the brands they cite most.
how do I cancel or change a Saltfern orderChatGPTClaudeGemini —Google AI Overviews
Saltfern: cancel an order is within 1 hour, from the order email.
| Fact | Engine said | Your site says | Verdict |
|---|---|---|---|
| Cancel an order | within 1 hour, from the order email | within 1 hour, from the order email | correct |
Saltfern: cancel an order is within 1 hour, from the order email (previous value).
| Fact | Engine said | Your site says | Verdict |
|---|---|---|---|
| Cancel an order | within 1 hour, from the order email (previous value) | within 1 hour, from the order email | outdated |
I could not find a clear answer for Saltfern on this.
| Fact | Engine said | Your site says | Verdict |
|---|---|---|---|
| Cancel an order | — | within 1 hour, from the order email | unknown |
Saltfern: cancel an order is a different figure.
| Fact | Engine said | Your site says | Verdict |
|---|---|---|---|
| Cancel an order | a different figure | within 1 hour, from the order email | wrong |
Where an engine could not answer at all, the fact exists on your site but not as crawlable text.
Where AI looks · 9 sources
The engines did not answer from memory. Across 34 answers they cited 9 sources, and your own site was one of them 11 times. 4 of those sources never named you once — the engines read them and found somebody else. That is the opening, and the list below starts there.
| Source | Answers | Missed you | Found instead |
|---|---|---|---|
| www.healthline.comCited in 9 answers. You were named in none of them; Catalina Crunch was. | 9 | 9 | Catalina Crunch, Three Wishes |
| example.comEngines cited your own site in 11 answers — they are reading you. | 11 | 0 | Catalina Crunch |
Where to work, off your own site · 1
Everything in the list above this one is work on your own website. These are not: they are the places the engines already read when they answered about your category, and did not find you. Between them they account for 9 answers you were absent from. No hours are given, deliberately — we can count how much rides on a source, but nothing we measured tells us how long it takes to get covered there, and a made-up number is worse than none. These change no score either; they change who the engines find.
- Off your siteChatGPT and Gemini · 9 of 9 answers · outreach · no score change
1. www.healthline.com
2 engines cited www.healthline.com in 9 answers. You were named in none of them; Catalina Crunch and Three Wishes were.
Found there instead: Catalina Crunch, Three Wishes
The pages behind the answers
Not domains — the actual articles the engines pulled from, most-cited first. These are the pages a shopper's answer was assembled out of.
- 9The 10 best options, testedhttps://www.healthline.com/bestthird party
What AI can read on your site · 78
- PASSAI crawlers allowed in robots.txtweight 10
What we found: Explicit Allow for GPTBot, ClaudeBot, Google-Extended — robots.txt
- PASSAI crawlers get a real pageweight 10
What we found: All six agents → 200 — https://saltfern.com/
- PASSKey paths not disallowedweight 5
What we found: No Disallow on /products/, /blogs/, /pages/ — robots.txt
- PASSSitemap exists and parsesweight 4
What we found: 88 URLs — https://saltfern.com/sitemap.xml
- PASSClean redirectsweight 3
What we found: 88 of 88 return 200 directly — https://saltfern.com/sitemap.xml
- PASSBody copy readable without JavaScriptweight 9
What we found: Body copy present on 88 of 88 pages — https://saltfern.com/
- PASSPrice readable without JavaScriptweight 8
What we found: $34.00 present in no-JS HTML on 6 of 6 sampled products — https://saltfern.com/products/daily-mineral-spf40
- FAILDecisive facts not locked in imagesweight 7
What we found: alt="usage" — SPF and reapplication rules only in usage-guide.jpg — https://saltfern.com/products/daily-mineral-spf40
- PASSPolicies not PDF-onlyweight 6
What we found: No policy content served as PDF — https://saltfern.com/policies/refund-policy
- PASSContent not trapped in modalsweight 6
What we found: No modal-only content found — https://saltfern.com/
- PASSProduct schema completeweight 8
What we found: Product + Offer complete on 14 of 14 products — https://saltfern.com/products/daily-mineral-spf40
- PASSVariants marked upweight 4
What we found: Size and tint variants marked up — https://saltfern.com/products/daily-mineral-spf40
- WARNRatings marked up and consistentweight 5
What we found: "reviewCount": 986 vs visible "1,204 reviews" — https://saltfern.com/products/daily-mineral-spf40
- PASSFAQ schema presentweight 4
What we found: FAQPage with 18 mainEntity items — https://saltfern.com/pages/faq
- PASSArticle and breadcrumb schemaweight 3
What we found: Article on 22 of 22 posts; BreadcrumbList site-wide — https://saltfern.com/blogs/journal
- PASSOrganization schemaweight 3
What we found: Organization with name, logo, sameAs (4 profiles) — https://saltfern.com/
- PASSEvery required page type existsweight 10
What we found: 8 of 8 required templates found for skincare — https://saltfern.com/sitemap.xml
- WARNDecisive attributes published as textweight 8
What we found: Zinc % in text; SPF only in the image on 4 of 14 products — https://saltfern.com/products/daily-mineral-spf40
- FAILUsage guidance in proseweight 8
What we found: alt="usage" — reapplication rules only as an image — https://saltfern.com/products/daily-mineral-spf40
Expected: Usage guidance as page text
- PASSShipping and returns in crawlable textweight 7
What we found: "Free over $35, otherwise $4.95. Returns within 60 days, label on us." — https://saltfern.com/policies/shipping-policy
- FAILProgram terms in crawlable textweight 9
What we found: "Log in to manage your refill plan" — https://saltfern.com/pages/refills
Expected: Public refill terms
- FAILComparison content existsweight 5
What we found: 0 comparison pages found across 88 URLs — https://saltfern.com/sitemap.xml
Bot access
| Crawler | robots.txt | Live request | Affects |
|---|---|---|---|
| GPTBot | allowed | 200 | — |
| OAI-SearchBot | allowed | 200 | — |
| ChatGPT-User | allowed | 200 | — |
| ClaudeBot | allowed | 200 | — |
| Claude-User | allowed | 200 | — |
| Google-Extended | allowed | 200 | — |
What a person sees that an AI crawler cannot
The refill-plan panel a logged-in customer sees: 15% discount, 4/6/8-week cadence, skip and cancel controls.
Site health notes
Observed during the crawl. These do not affect your score.
- llms.txt. /llms.txt exists and lists your key pages — ahead of the curve; no engine documents reading it yet.
- Meta titles & descriptions. Present and descriptive on all 88 pages.
- Page speed. Median page delivered in 0.8s during our crawl. Not scored — stated as an observation.
- Mobile responsiveness. Viewport meta and responsive CSS present site-wide.
What is already working
Shipping and returns are the best-answered questions in your report
All four engines answered both correctly, in every rotation. Your policy pages are plain text and they are being read verbatim.
What we found: "Free over $35… Returns within 60 days, label on us." — https://saltfern.com/policies/shipping-policy
Your ingredient transparency is winning the evaluation questions
Three engines cite /pages/ingredients when asked if you are any good; ChatGPT calls your published test summaries "rarer than it should be".
What we found: 3 of 4 engines cite /pages/ingredients on reputation questions — https://saltfern.com/pages/ingredients
Every AI crawler reaches you cleanly
robots.txt explicitly allows all six agents and live requests return 200.
What we found: All six agents → 200 — https://saltfern.com/
How we did this
We crawled 88 pages of saltfern.com twice — once as a browser, once as an AI crawler — ran 22 machine-readability checks, then asked 4 AI engines 40 questions a sunscreen buyer asks, four times each, and read all 640 answers. Every raw answer is stored and available on request.
- We cannot observe how many people ask these questions, so the Repeat stage scores correctness and presence, not traffic.
- AI answers are non-deterministic and vary by user, session and location; the printed range is measured across the 4 rotations.
- Google AI Overviews is Google's own surface with no selectable model; it is identical on every plan.
ChatGPT, Gemini and AI Overviews are where shopping-discovery traffic concentrates. Claude is a real, widely used assistant with a different traffic mix — its score is a true measurement of a smaller shopping surface.
Extraction is structural, never evaluative: which brands were named, in what order, which URLs were cited, what factual claims were made. No AI judges the quality of another AI's answer.
The Repeat stage is where you are furthest ahead of your cohort
Your repeat-purchase answers score 65 against a cohort median of 48. Cadence is built to turn exactly that post-purchase attention into repeat revenue for CPG brands like yours.
Book a Cadence demo